New VK group menu. How to make a VKontakte group menu. Necessary settings in the group

The goal of the creator of a group on social media. networks to attract more visitors. It is important that the guest wants to join, sign, read information, leave a comment or order a product. The need for the final result differs from the direction of activity.

The first seconds of the stay shape the guest’s further actions. This is why the interface plays a big role.

Factors that leave a guest:

avatar;
description;
Name;
beautiful and practical menu;
colorfulness;
content.

It’s easy to create a practical menu that motivates more than just action. But first you need to figure out what it should be.

What should the menu be like?

Using a well-designed menu, the visitor can easily navigate through it and quickly get answers to their questions. Navigation also allows you to create the right impression of the project.

Three main goals of groups:

sales;
increase in traffic;
increase in active visitors.

For sales, group navigation replaces in-store display.

The most important buttons should be here:

catalog;
price;
delivery;
promotional offers;
reviews.

To increase traffic, the emphasis is on the content and flavor of the site or blog.

An approximate set of buttons:

video: menu for public

Working with Photoshop

Before you begin, you need to visualize the design or overall appearance, as well as its components. No special knowledge is required, just follow the steps of the instructions.

Algorithm of actions:

This is done using the Rectangular Marquee tool:

Working with graphics:

It should look something like this:

Save the rectangle located on the right as a separate image, setting the size to 200x500 pixels. This is a ready-made avatar, uploaded through the “Upload photo” button in the VK group.

The second picture still needs to be divided by the number of points. This is done in order to assign a link to each button.

First you need to make the markup:

Create fragments:

Saving images:

Technical part

Finished images must be transferred to the group. By following the steps below, this task can be easily completed.

Important! Uploading a menu differs from usually uploading photos or pictures.

Everything in order:

Now the most important thing is why all this was done. Add menu functionality. A separate image must be assigned its own link.

find the required entry;
left-click on it;
copy the URL in the address bar.

go to the source where you need to transfer the visitor;
copy the required address.

Save the changes using the corresponding button at the bottom of the window.

Attention! Changes may not be reflected immediately. It is recommended to log out to your main profile and then log back into the group.

How to create a menu in a VKontakte group wiki markup

Wiki markup is a special language used to design web pages in social network groups.

This tool allows you to create:

effects;
unusual menus;
signs;
navigation elements;
format text.

In a word, this markup allows you to create a mini VKontakte website. This is very convenient, especially for sales and recruiting subscribers.

This design intuitively forces the visitor to stay and click on the button. That is, it delays and stimulates action - and this is exactly what is needed.

Visually, such a system is very similar to HTML layout. But it does not require long training and a special mindset.

Video: menu with search by category

Nuances of creation

Actually, what was done above (dividing and loading the image) are already markup elements. This is the advantage of this tool. Automatic transformation into tags when simply loading images.

However, it is important to know the individual tags to help add even more functionality and beauty. For example, when we fill individual parts of the image, white stripes may form between them. You can remove them by simply adding the noborder tag.

Like this: []

The main tags are presented in the table below:

Photo: tags used for marking

Working with pictures

Where options is replaced with:

noborder- removing the frame around the image;
nopadding- removing spaces between images;
plain- insert a link to the image. Designed as text, without graphics;
nolink- removing the link to the picture;
box- opening an image in a window;
NNNxYYYpx or NNNpx- sets the photo size in pixels.

Creating a table

Regardless of what kind of menu (text or graphic) you create, you are unlikely to do without inserting a table. Otherwise, you can just paste the text into the news field and not format it, wasting so much time.

A table is created using a special set of characters, where each of them is responsible for a specific part of the table:

{| symbol of the beginning of the table, without it there cannot be a table. Always used;
|+ is responsible for positioning the table title in the center. Placed after the characters at the beginning of the table. Use as desired;
| denotes the beginning of a new line and cell;
| a character that makes the cell transparent;
! makes the cell darker. If it is absent, the previous sign must be used;
|} means the end of the table. The optional character, however, is used to prevent an error from occurring.

When filling out a table, the contents of each cell must be placed after the | sign, and when separating cells, you need to duplicate the row types like this: || or!!.

Markup features

There are many unwritten rules, and this causes a lot of trouble for novice programmers. As a rule, everything is learned through practice. Everyone finds their own loopholes, everyone faces their own difficulties.

In order to avoid basic mistakes, you should familiarize yourself with the main ones:

you need to be careful when resizing the picture - if it is less than 131 pixels, its quality will deteriorate significantly;
The width of the image should not exceed 610px;
It is prohibited to place more than 17 unclosed tags on one wiki page;
when changing the width of the image, its height changes automatically and proportionally;
a list inside a table should be created using a tag
;
There should be no more than 8 list elements in one line of markup.

To create beautiful and functional navigation, you need to know the basics of Photoshop and wiki markup. However, the latter contains its own nuances, which, when faced with by a beginner, can get stuck and confused for a long time.

Important! Check that all tags are closed. Keep it consistent.

The main assistant in this matter is attentiveness and strict adherence to instructions. The official VK page, which is called wiki markup, can always help.

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To the question “how to create a menu for a VKontakte group” there are three main answer options: order from a specialist, create using an online designer, or tinker, delve into some of the intricacies of the issue and do everything yourself.

In this article we will look at all three options one by one. By the way, if you still doubt the need for a menu for your group or public, then be sure to read.

So here are three ways to create a menu:

Each of them, of course, has its own advantages and disadvantages. Below we will talk about the first two in a little more detail. And for those who still decide to take the third path and do everything themselves, we have written a detailed guide (instructions).

By the way, for those who prefer to receive information through videos rather than read long texts, there is a video:

Path #1. Order menu creation from a specialist designer

The advantages of this method are relative speed and minimal participation on your part. Disadvantages - the highest price and the chance to get a beautiful, but incorrect menu (we have prepared about the main mistakes when creating a menu). In addition, you still need to find a performer. Here we can recommend looking for it on the kwork.ru service, in the “Design of groups in social networks” section.

Path #2. Using the online constructor

Here, of course, we will recommend our designer, whose website you are currently on. You can try it for free. Payment is made only if the result suits you and you decide to upload the resulting menu to your group. The advantages of this route are that it is the fastest. In addition, if necessary, you can always quickly edit and reload your menu for half the cost of creation. This is more convenient than searching for a designer every time you need, for example, to add or remove an item from a menu. The disadvantages of this method are that you will have to work quite a bit on your own.

Path #3. Do it all yourself

The advantages of this path are obvious: it is free, and you acquire new skills. The disadvantages are: you need some skills and quite a lot of time (for the first time). Here's what you need:

Be able to confidently use a graphics editor. For example, PhotoShop. When making a menu, you will first need to make an image of the correct dimensions (down to the pixel, no “about”!), and then cut it correctly (break it into fragments)
Be able to understand instructions and read them carefully
Don’t give up and don’t despair if something doesn’t work out the first time

If you think you can handle all this, then let's get started.

Step #0. General information about how the VK group menus are structured

The menu for the group is made from wiki pages, the creation of which is supported by VK. Wiki pages are special pages that can only be created in public pages. They differ from regular posts in that they can use so-called wiki markup. This markup is special code that is converted into additional formatting objects. To make it clearer, let us explain. For example, in regular posts you can use only plain text, but wiki markup allows you to highlight parts of the text in bold or italics. That is, it introduces additional design options. In particular, the ability to post images, when clicked on, the user will be redirected to a link. It is these additional formatting options that are used to create the VK public menu. We will tell you exactly how to do this below.

Step 1. Preparatory stage

If you have an existing group, we recommend creating a new one. For testing and experiments. Otherwise, during the learning process, you risk inundating your subscribers with strange and unnecessary updates.

So you've created a new group. Let's now find out the identifier (ID) of your group. The group ID is its unique VKontakte number. Go to your group and click on “Community Posts” (if there are no posts in the group, then “No Posts” will appear instead of “Community Posts”). You will be redirected to a new page with an address like this:

https://vk.com/wall- XXX?own=1

Instead of XXX you will have a set of numbers (and only numbers!). This is your community ID. For example, in our test group this is 154457305.

Now let's create a new wiki page in the group. To do this, we will create a link like this:

http://vk.com/pages?oid=- group_id&p= Page_name

http://vk.com/pages?oid=- 154457305 &p= Menu

Open the resulting link in your browser (copy it into the address bar of your browser and go to the address). That's it, you have created a wiki page called “Menu” (if, of course, you specified “Menu” as the page name in the link). You should see text like this: “The Menu page is empty. Fill it with content." In the upper right corner there is a pencil icon (). Click on it to go to editing the page.

The VK wiki page editor has two modes: graphic and markup mode. Modes are switched using the button in the upper right part of the editor (). When the button is highlighted in blue, it means that markup mode is enabled. The visual editing mode is more convenient, because allows you to do without knowledge of wiki markup syntax, but its functionality is extremely limited: you can only do the simplest things in it. Basically you will have to deal with markup mode.

Notice two things. Firstly, to the left of the button for switching editing modes there is a button for calling up help information on wiki markup (). A very useful thing, especially for beginners. The second point you need to pay attention to is the address of the wiki page. You will see something like this in the address bar of your browser:

http://vk.com/page-group_id _XXX?act=edit§ion=edit

Part of the address before the "?" - this is the address of your wiki page. Write it down somewhere: in VK there is no way to see a list of your wiki pages and links to them. To go to the one you need, you need to know its address or use the link to create a wiki page again. When using the latter method, keep in mind that the pages, if they already exist, are not recreated.

Step #2. Making a simple menu for a VKontakte group

So, we have created a wiki page “Menu”. Go to the editor's markup mode and add the following code:

Click on the “Preview” button, which is located at the bottom of the editor. You should see a list of three links. The first two are external and lead to the main pages of Yandex and Google, respectively. The third link is internal. It leads to a public VK with ID “1” (this is the official VK group for developers). If your preview displays your code, and not links (which you can click on) - it means you entered the code in visual editing mode, and not in markup mode. Be careful!

Please note that external links in the VK wiki code are formatted with single brackets, and internal links with double brackets. In this case, internal VK links are indicated not as the usual website address, but as a pointer to a particular VK object. For example, a pointer to a group has the following form:

club group_id

On VKontakte there are pointers not only to groups, but also to individual photographs, posts, wiki pages, user pages, audio recordings, etc. Each index has its own recording form. We'll use some of them later and look at them in more detail.

Be sure to save the page. Basically, we've just created a very basic navigation page. Which is nothing more than the simplest menu for VKontakte group. Of course, this is not a graphical menu yet, but even it can cope with the main task of the menu - quickly direct users to the desired public location. We'll look at how to make a graphical menu a little later.

Now let's figure out how and where you can use wiki pages.

Step #3. Where can I post VKontakte wiki pages?

There are two main places: you can create a post with a link to the wiki page or post it in the “Materials” section of your community.

Let's start with the first option. Start adding a new post to your group wall. First, attach any photo to it. It is better to take a fairly large photo whose width is greater than its height. Then insert into the text of the entry you are creating a link to the wiki page you created with a simple menu. This is what we asked you to write down a little earlier. Let us remind you that the link looks like this ( you will have different numbers):

http://vk.com/page-121237693_72827423

Now delete text links from the input field. The link itself under the photo will not disappear. But if you leave the link address in the text field, it will appear as text in the post. Publish the post, reload the browser page with the main page of your group and pin the created post. Reload the page again. As a result of these manipulations, you should get something like this:

Click on the photo in the pinned post: your wiki page should appear with a simple group menu.

So, we learned that wiki pages can be attached to posts. In particular - to the assigned post. The second place where you can use wiki markup is the “Materials” section.

Go to the community settings and find there managing community sections (services). Mark "Materials" as "Restricted". A new item will now appear at the top of your community's home page. It is located to the right of the “Information” item. When you first turn on materials in a group, this item is called “Latest News” by default. This is what it looks like:

Go to this new item. Click on the “Edit” checkbox. As a result, you will find yourself in the wiki page editor you are already familiar with. The only difference is that there is an input field for the page name. Change it from "Latest News" to "Menu2". IN markup editing mode enter the following code:

"""Menu option for the "Materials" section"""

[]

Make a preview (links already familiar to us should appear) and save the page. Essentially, this page is the main (root) wiki page of your group. True, there is no special practical meaning in this difference from other wiki pages.

Go to your group's main page, reload it and see what happens. We recommend viewing your group from a mobile browser and from the VK application. You will notice that the arrangement of elements and the operating logic are slightly different everywhere. You need to have a good understanding of what belongs to what and where it is shown.

We learned that the menu can be placed in two places. It is preferable to make it both as a pinned post and in the “Materials” section. Remember two things:

The pinned post will be seen by 98% of your visitors, and only 25-40% of the most curious will get to the materials section, as well as loyal old users of your group who know that there is something useful there.
A pinned entry with a picture to open the menu can be supplemented with text. This way you won't lose this pinned post feature. But you shouldn’t overdo it either: the more text, the lower the link to open your menu will be.

Wiki markup is not the most powerful tool and not the most convenient. Its functionality is very limited. In addition, it was developed at the dawn of the development of VKontakte and exclusively for its browser version on desktop computers and laptops. Therefore, its work in the application and on mobile devices is best described by the expression “as God wishes.” Unfortunately, there is nothing better in VK yet.

By the way. You can link from one wiki page to another. It works something like this: the user opens (for example, using a link image in a post) the first wiki page. And it contains links to other wiki pages. Clicking on these links will open the corresponding wiki page. In this way you can create quite complex and multi-level menus and, for example, instructions. However, we do not advise you to get too carried away with this unnecessarily.

Step #4. How to make a menu in a VKontakte group. Graphic

So, the basic principles have been mastered. Let's move on to designing a graphical menu. Let’s immediately say that we will create a fairly simple menu: a vertical row of buttons with links. But don’t rush to say “no, I wanted a super complex menu” and close this guide. Now we will explain why.

Firstly, moving from simple to complex is usually the most effective way to master new knowledge. By learning how to make a relatively simple menu, you will learn 90% of the techniques for creating menus for VK groups.

And secondly, as we have already said, VK wiki markup was introduced at a time when few people had even heard of mobile applications. Our conditionally “simple” menu will work as correctly and efficiently as possible everywhere: in the browser version of VK, in mobile browsers and, finally, in the application. Many “complex” menus cannot boast of this. Moreover, in most cases, a “simple” menu will work better than a “complex” one, which “falls apart” when viewed in the official VKontakte application. Most often, it is better to focus on this menu option. Yes, there are some pretty ornate menu implementations. You can experiment with them too. But our experience says that they will add virtually no real benefit - conversions, purchases and reputation. But there may well be problems.

Our test menu will look like this:

Just two buttons. The first will lead to the main page of Yandex, and the second will lead to the VK group “VKontakte Team”.

The vertical graphic menu in VK is an image cut into strips. These stripes are placed with markings one below the other on the wiki page. Some of these "lanes" are assigned links. When you click on such a link image, you actually follow this link. One page is one link. Some bands (for example, intermediate ones, which are located between points), on the contrary, are assigned the absence of a link. Such stripes become “unclickable”.

Making a vertical graphic menu for a VK group comes down to the following sequence of actions:

The first thing you need to do is draw a menu. The width must be strictly 600px(pixels). We recommend making the menu no more than 900px in height. It is best to save the result in PNG format, or in extreme cases - JPG. Use drawing tools that are familiar and convenient to you (such as Photoshop or GIMP). The result here depends 95% on your creative and technical skills. Even if you don’t know how to use graphic editors at all, don’t despair. The skills that will be sufficient can be acquired in a maximum of a couple of hours. There is a huge amount of reference and educational information on the Internet. In addition, the ability to use a graphic editor at least a little is very, very useful for public administrators. You won't waste your time.
Next, the picture with the menu is cut into horizontal stripes. You can do this in any way convenient for you: from the familiar Photoshop to various online services. If you have no idea how to do this, just ask your favorite search engine. We will not describe in detail the technical part of the cutting process: there are dozens of methods, some are suitable for some users, but not for others. When cutting, you must follow one simple rule: the height of one strip should not be less than 60px. Otherwise, you may have problems with displaying the menu in the application and in mobile browsers: so-called. "white stripes" between images.
The cut "strips" are uploaded to the group album or album on the group admin page. We recommend the second option. In any case, an album with cut-out parts of the menu should be in the public domain. Otherwise, those users for whom album images are not available will not see your menu!
Wiki markup code is compiled and inserted into the desired wiki page.
The group contains a pinned post with an image link to a wiki page with a menu. We wrote in detail above about how such a post is made. In addition, the code (with minor changes) can be added to the root wiki page (the item to the right of the “Information” item appears when the “Materials” section is enabled. For more details, see above).

Now let’s look at loading parts of the menu and wiki code in more detail. We have prepared for you. It has two directories: “1” and “2”. The first contains parts of the most primitive and simple cutting option for our menu - into two parts. Download the archive, upload images (1.png and 2.png) from directory “1” to a new album (on your page or in a group).

We have two “strips”: the top (with the “Yandex” button) and the bottom (with the “VK Team” button). Both will be link images. In the wiki markup this is done with code like this:

"LINK"- this is the target link. For example, https://yandex.ru/. In addition to the usual external links can be an indication of a VKontakte object: post, user page or group. For example, so that after clicking a button there is a transition to the “VKontakte Team” community, you can specify both its address (https://vk.com/team) and a pointer to it (club22822305). In principle, there will be no difference. External links (those that do not lead to VK resources) we we recommend reducing by using

Step 1
First, go to your group and in the “Latest News” block (in this case, I renamed it to “Menu”) click the “Edit” link, which appears when you hover over it. Important! Firstly, you must have an Open Group, not a Page. Because there is simply no such item on the Page. And second, in the Community Management > Information > Materials menu, the “Open” item should be selected.

Step 2
In the “Editing” tab, write the phrase [[Web design theory]], enclosed in double square brackets. Then click on the “Save Page” button.

Step 3
After that, a “Preview” link will appear next to the button, click on it. A preview of our menu will open below, where we see the link “Web design theory” appearing below.

Step 4
Click on this link and go to the created page called “Web Design Theory”. Then click on the “Fill with content” link. Next, we edit the text as in a regular text editor - insert pictures, texts, videos and other objects. In this case, our created page will have a URL like https://vk.com/page-15865937_43819846.

Alternative way to create an internal page
There is an alternative way to create a page. It is mainly suitable for public pages (public pages), since the method described above is not suitable for them. To do this we will use the following code
http://vk.com/pages?oid=-XXX&p=Page_Name
where instead of XXX we will substitute the id of our group, and instead of the text “Page Name” we will write Menu. Now we need to find out the group id. How to do it? We go to the main page of the group and look at our posts on the wall - right under the “Add post” block it will say “All posts” - click on this link.

We go to the page and see a URL like this https://vk.com/wall-78320145?own=1, where the numbers 78320145 in this example are the group id. We substitute our data into the source code and get a record like this: http://vk.com/pages?oid=-78320145&p=Menu(with your numbers!). Paste this line into the address bar of the browser and press Enter. So we created a new VKontakte page.

Now VKontakte groups and public pages use visual design tools. Thanks to this feature, the appearance and design of the group becomes more aesthetically pleasing. This material will describe in detail how to make a menu in a VKontakte group.

Why do you need a group menu?

First of all, the menu is a useful element for commercial groups. With its help, users will not have problems with navigation. All necessary information will be placed in this block. On the VKontakte social network, group management is structured in such a way that all previously published material is contained in the feed. The only one possibility for sorting is to create topics in the “Discussion” section. But this is also not entirely convenient, because the topic is not limited to one post, where all the information is collected, and to find the necessary post, you need to scroll through the pages for a long time.

It is much more convenient to build a clear structure where all useful information will be collected and divided into separate thematic blocks. This screenshot is a good example of a graphical interactive menu, where all useful posts are placed in a separate block. This is convenient and does not require the user to perform additional actions on the page.

To sum it up, we can conclude that the menu is a necessity for a developing community. It's convenient navigation aid, which allows users to find the necessary information without scrolling through the feed and quickly gain access to the desired section of the group. It is preferable to use a clickable menu for groups selling goods and services.

Closed and open menu

At the moment, the VKontakte menu can be divided into several types and types, then we will consider each of them in more detail.

Types:

text (the structure is text links);
graphic (uses multimedia, active buttons, etc.).

Kinds:

Create a text menu

This type of menu does not require any knowledge or additional tools. Making a text menu in a group on VK is quite simple; for this we will use the functionality of the social network. It doesn't use buttons, styles, etc. The text menu is a list that consists of anchor links.

Step-by-step instruction:

The procedure for creating a text menu does not require special knowledge and skills. Therefore, this option is most suitable for inexperienced users. Before placing a section on the main page, be sure to test it and optimize it so that navigation works smoothly.

Graphic menu

Let's move on to one of the more complex creation methods. To do this, we will need to use additional tools - the graphic editor Photoshop. Next, we will give a detailed description of the step-by-step process of creating a graphical menu using additional software.

Step-by-step instruction:

First you need to launch the Photoshop graphics editor;
then click “File” and “ Create" We specify the following parameters: “Width” (Wight) 610 pixels, “Height” (Height) 450 pixels and “Resolution” (Resolution) 100 pixels per inch;
After this, a new document will appear where you need to drag the background image;
you will then need to stretch the image to cover the white area;
further in the panel " Layers"Right-click on the image and in the context window select " MergeVisible» (merge visible ones);
Rectangle» and create buttons by moving the cursor to the picture and drawing the boundaries of the figure;
in the upper part of the work area, you can select a fill for the button, the “Fill” parameter;
after that, go back to the toolbar and select “ Text»;
then click on the button to add a text input field and enter a name for the button. At your discretion, you can choose the font, its size and color to make the section look more stylish;
to center text from the picture, select the layer with the text and the desired image by holding down the “Ctrl” key, and alternately click the alignment buttons on the top toolbar;
after this we need to cut the resulting image;
on the toolbar select " Cropping"(Crop) and "Cutting";
Select each button and open “File”, “Export”, “Save for Web”. Set the saved file format to “PNG24”;

This completes the work in the graphic editor. We return to the text editor of the social network, where we configured the text menu in the previous section.

Instructions for working with the VKontakte graphic menu:

The created menu is pinned like a regular entry. By clicking the Pin button.

Wiki Markup Basics

Next, we’ll look at the basics of using Wiki markup in developing a menu for a group on a social network. VKontakte wiki markup is a language that is used to format text on websites and allows easier access to the capabilities of the HTML language. Next, let's look at the main commands that are available for use on the social network.

Menu design using multimedia

The text command for multimedia files is as follows: “[]. Let's look at it in more detail: “mediaXXXX_YYYY” (the file itself), “options” (specified parameters), “link” (is a pop-up text that will be displayed when you hover the cursor over an object).

Options for multimedia are shown in the screenshot:

Options for video look like this:

Headings (H1, H2, H3)

In order to add a title, you must put the following “==” signs at the beginning and end of the text. See the screenshot for an example:

Formatting the text

For text formatting, VKontakte offers the following options: bold, italic, right and left align, middle alignment, bulleted list, headings, superscript, subscript, underline and strikethrough. More detailed settings are presented in the screenshot.

Quotes

To attract the attention of the audience, you can use quotes; the tag for this parameter looks like this: “”.

Example of use in the VKontakte text editor:

Lists

Users can use both bulleted and numbered lists. A numbered list is indicated by a "#" followed by a "*".

Example numbered list:

Example labeled list:

How to indent

Everything here is quite simple, you need to add a “:” sign before the desired word. The more characters are placed, the larger the indentation will be.

Internal links

Internal links are transitions to other elements of the social network: user profile, third-party community, chat, photo, video, article, etc. Adding an internal link is done using the “[] tag. Let's take a closer look: “link” is a link, “text” is the displayed text.

Example:

How to create a table

Using wiki markup, users can create table object, the following commands are used for this:

Adding a spoiler

This element can hide information that will be revealed by appropriately clicking on a special button. This option for posting information is perfect for the group section “Rules”, “Frequently Asked Questions”, etc.

To create an object, use the following construct:

((Hider|Title Text ))

How to delete a menu

Removal occurs as follows:

Removal via page formatting: