To start a small office, it is enough register an individual entrepreneur... This will simplify taxation and bookkeeping. The activity of tattooists is not listed in a separate item, but is equated to treatment rooms.
Therefore, we choose the code OKVED 96.09.- "Provision of other personal services not included in other groups." If you plan to sell themed accessories, register also code 52.1.- "Retail trade in non-specialized stores."
A common feature of how to open your own tattoo parlor in Ukraine, Belarus, Russia is licensing, since tattooing and tattoos are medical services.
In Russia, the studio needs the following documents:
- A certificate from the local administration permitting work in a specific premises, purchased or rented;
- Permits from Rospozharnadzor and Rospotrebnadzor. The main requirements for the enterprise are the presence of a fire system, an evacuation plan, and compliance with SES standards. To properly organize the work and avoid problems with the Sanitary and Epidemiological Station, familiarize yourself with MosMU 2.1.3.001-2001 in advance;
- License for medical activities from Roszdravnadzor. Issued within one and a half months, subject to the availability of an equipped workplace. Alternatively, hire a master who already has a license.
Among the prerequisites- sanitary books for employees and their regular medical examination.
To open such a business in other countries, study the recommendations of state sanitary services, documents and laws on consumer protection, consult a lawyer.
Premises
If you are looking for a way to create a tattoo parlor without a license, your only option is at home. But this threatens non-compliance with sanitary conditions and heavy fines... In this case, there is no question of large incomes.
Choice of accommodation
It is easier to meet the requirements of government services if there is a specially equipped non-residential space.
Good options are to rent an office on the first floor of a residential building (high-rise buildings in the "heart" of a sleeping area, any building in the city center), in a shopping center.
Before opening a tattoo parlor, for example, in a small town, find the most visited place(near a hypermarket, central square, etc.) and rent an office nearby.
Such establishments are still treated like some kind of underground, so choosing a cheaper place on the outskirts and in basements is risky. They will be afraid to come to you.
A profitable tattoo parlor is located not only in places with good traffic, but also near crowds of potential visitors. For example, in the same building or next to hairdressing salons, beauty salons, fitness clubs, gyms.
To attract attention, make an attractive sign, pavement signs at the entrance with a list of services and opening hours work well. The development of corporate identity, production and installation of signboards and other external structures will cost from $ 300.
Requirements for the premises
According to SES, one workplace needs from 12 sq. m. area. To open an office for one master, you will need to rent a room with an area of 25-30 sq. m.
Mandatory requirements:
- Separate entrance;
- Washable floors and walls to maintain sterility;
- Ventilation, plumbing.
Ideally, the office should be divided into two parts - a reception for visitors with a mini-store (10 sq. M.) And a workshop (15 sq. M.)
The rental price is about $ 350 per month; at least $ 400 will have to be invested in repairs and sanitary standards.
Basic services and prices
How to open a tattoo parlor and set prices for services?
The most expensive and profitable service is not drawing, but drawing together. Additional services related to piercing and retail sale of earrings, tattoo care and puncture products are also needed.
- Tattoo - $ 40-50 for an area of 90 × 55 mm (the average size of a cigarette pack is a common way to estimate the size of a drawing). Artistic tattoo session (2-3 hours) - $ 70-100;
- Correction of an old drawing - $ 80 / session;
- Tattoo (permanent makeup) - $ 75-200 depending on the type (eyebrow, lip, etc.);
- Temporary henna drawing - from $ 10-12;
- Piercing - $ 8-40. The cheapest service is earlobe piercing. Under $ 30-40 there are ear tunnels, punctures in the cheeks, eyebrows;
- Laser reduction of a drawing from the body - $ 10 / square centimeter.
Equipment for tattoo parlor
How to open your own tattoo parlor, and what is needed for this? In a tattoo parlor, in addition to specialized equipment, it is necessary to purchase office equipment, arrange a place for the artist to work on creating sketches and a waiting area for customers.
Equipment for the master, technique, furniture
- Laser device for drawing drawings - $ 2500-5000. Well-known manufacturers - Lasertech, ND YAG LAZER;
- Armchair with height adjustment, tilt, armrests - $ 250-300. Inexpensive models used in beauty parlors are offered by Wendermann, Relax, SP Lux, COMFORT, Queen;
- Tattoo machine(2 pcs.) - $ 370-400. Verge, Vlad Blad, WTE, Storm;
- Pedal for a typewriter - $ 40;
- Tattoo machine(device for permanent make-up) - $ 500-1000. Bella, Perfect Contour, Biomaser;
- Autoclave for storing tools - $ 250-350. Black Cat, DMETEC, Tau Steril, Kasimov Instrument Plant;
- Irradiator for disinfection of the room - $ 50-60. Armed, Azov;
- LED lamp- up to $ 15;
- Side table for tools - $ 50-70. Hairway, Image Master, Lemi;
- A computer- $ 450. HP, Lenovo, Asus;
- Laser color printer-300 $. Canon, Pixma, HP;
- Sofa for clients, a desk and two chairs - $ 200. "Smart sofas", Rival, Laguna, VISI.
Expendable materials
Before opening a tattoo parlor, you should purchase consumables for a month or two in advance:
- Set of needles for tattooing (50 pcs.) - $ 15. Verge, Round Liner, Magnum;
- Permanent Makeup Needles(50 pcs.) - $ 25. Easy Click, Biomaser, Bella, Dragon, Goochie;
- Dye- at least 10 colors. One 20 ml tube costs $ 2.5. To get started, we buy 5 tubes of each color, only $ 125. Brands - Tattoo Ink, Intenze, Millennium Mom's, Tony Polito;
- Mehendi paint for temporary drawings (20 tubes) - $ 40-45. Irisk, Satrang, Shelly;
- Piercing needles, clips, needles-earrings - $ 15-20;
- Other little things, like shoe covers, disposable gloves, disinfectants - $ 60.
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How to monetize Instagram? .. The photo printing service from the Netherlands Ink 361 came up with how and invented a new fashion service called Picattoos.
The business of "printing on what you want" - Ink 361 - finally came up with the idea that, as they say, "was in the air." Why don't they just apply Instagram today! Now they have applied it to the skin of a person. And then - mugs, T-shirts - it's not interesting, really.
But it really is strange that no hipster entrepreneur has thought of this simplest idea before! If we have long had cakes with Instagram over the glaze, coffee crema in the form of various shapes and even, again, photos from Instagram, so to speak - edible Instagram, then why not come up with tattoos for the arm (or another harmless part of the body ) with the same favorite Instagram photos? ..
As you know, children are very fond of temporary tattoos. But you can't go far with children, especially in such a business ... And what about young people? After all, it is she who is the main consumer (and a diligent sleepless creator) of Instagram content. Young people can use the opportunities offered by the Picattoos service - creatively, rethinking in their own way a business idea - to print a temporary color (or black and white) picture on the body.
For example, as a password to enter a party or disco. Such "passwords" in the form of temporary tattoos have long been practiced instead of tickets for face-control parties and club dances. But what kind of miserable "passwords" of the stigma! .. Whether it's the case - instead of sometimes disgusting "stamps" on hand, turning you either into a frozen chicken, or into a medieval thief branded with torn nostrils, use aesthetically attractive and presented with humorous images of beautifully crafted Instagram photos.
Are Ink 361 and their Picattoos service another great hipster wedding idea?
Why not enter the wedding with a photograph of the bride and groom in an embrace, merged in a kiss?
There is no need to "gouge" anything - tattoos from the photo printing company Ink 361 are inexpensive and wash off quickly, but not from sweat ...
For a price of $ 14.99, you get a ready-made set of several photos - and if you want to know specifically, then a dozen is sent to you - 12 pieces. After all, the client should always have a choice, an assortment - do not forget this basic marketing rule. (Even if the client doesn't have that choice) ...
In order to become the happy owner of a reducible temporary tattoo (12 pieces to choose from), just sync your Instagram, your Facebook and visit the Ink 361 website, having created a personal account on it to communicate with the company.
A week after ordering, you will receive a letter (free) from Ink 361. In the letter (carefully, painted!) You will find sticky and adhesive, wet paper with a finished tattoo - 12 pieces. Stick it to your body - and that's the end of it!
You can of course only order photos from your personal Instagram stream. No peeping into someone else's life, violation of rights, theft, tactlessness. Businessmen from the Netherlands, Ink 361, and their Picattoos service have come up with another way - how to monetize Instagram content and the love for Instagram of the mass consumer. What will we come up with? ..
12.02.2015
Earn up to
RUB 200,000 a month having fun!
Trend of 2020. Intelligent entertainment business. Minimum investment. No additional deductions and payments. Turnkey training.
Even more interesting
Georgina Ryland from Australia draws scenes from movies, cartoons and computer games on her own body and uploads her work to Instagram.
For every word of yours to bring you 1.5 thousand rubles, it is not at all necessary to become a world famous showman or orator: it is enough to open a franchise of the Bright Point design studio.
- Room selection
- OKVED code
Analysts at the largest American company IBISWorld note that the growth in demand for tattoos in recent years has spawned an additional business sector - the provision of tattoo removal services, which is experiencing a period of active growth. According to some reports, the number of salons providing such services has doubled over the past 5 years.
Resume of tattoo removal business
The reasons for removing a tattoo in people can be completely different: someone wants to get rid of memories, others do not want to have problems because of a tattoo. One of the main motivating reasons for removing a tattoo is the desire to increase your chances of finding a job. For example, tripling to work for the police, the FSB or the fire department with a picture on the body will not work, since this may indicate a not entirely correct past of the candidate. Another common reason may be that tattoos are out of fashion, such as the once popular designs of Chinese characters. Many office workers feel uncomfortable with their tattoos, preferring to remove them from visible parts of the body - on the neck and arms. People go to the forced steps, spending a lot of money, just to get or keep their jobs.
While people are getting tattoos, they are disappointed in this and want to remove unnecessary drawing on their bodies - tattoo removal parlors will flourish. You do not need to understand much mathematics in order to understand the benefits of this lesson. On average, the price for one session of laser tattoo removal costs about 1,500-2,500 rubles. This is for a small tattoo, and if the tattoo is large - from 10,000 to 20,000 rubles in just one session. But! Not a single tattoo can be removed in one session, you need at least 5-7 sessions.
The intervals between sessions can range from three weeks to one month, depending on the patient's condition. It turns out that the final price for a set of tattoo removal sessions can range from 9,000 to 100,000 rubles per client. And there are more and more such clients every day, increasing the income of tattoo parlors. In fact, in a week, 5-6 clients bring income from 10,000 to 50,000 rubles, and the foreman works only 2-3 hours a day.
Room selection
For the provision of tattoo removal services, any heated room with an area of no more than 10-20 m2 is suitable. Renting such a room will cost 6,000-15,000 rubles a month.
OKVED code
As the organizational and legal form of the tattoo parlor, you can register the usual individual entrepreneurship... Opening an individual entrepreneur does not require the preparation of a large package of documents; the process of registration with the tax office itself takes only 5 working days and costs no more than 800 rubles. When filling out an application for registration, OKVED 93.02 is indicated "Provision of services by hairdressers and beauty salons."
Which taxation system to choose
When choosing tax systems tattoo parlor, you can pay attention to such a special. regime as a patent (patent taxation system). By purchasing a patent, an entrepreneur pays the tax as if “in advance” (as a rule, this is an amount of 900 rubles and more, depending on the type of activity). The big plus of the patent is that the entrepreneur does not need to report on activities, keep accounting and so on - he paid for the patent and work calmly, unlike other types of taxation, such as the simplified tax system.
How much money does it take to open a tattoo removal salon?
- Equipment (laser installation) - 150,000 rubles;
- Office equipment and cosmetics (table, armchair, locker, etc.) - 50 thousand rubles;
- Consumables - 15 thousand rubles;
- Organizational expenses (opening an individual entrepreneur, buying a patent, etc.) - 10 thousand rubles;
- Deposit for renting premises for 1 month - 15 thousand rubles;
- Salon advertising + business card website development - 45 thousand rubles;
- Other expenses - 20 thousand rubles
TOTAL: ~ 305 thousand rubles
Need a medical degree for tattoo removal?
The question often arises, should a person removing a tattoo have a special medical education? The answer is that he must have a license to carry out medical activities, and such a license can only be obtained by a person with education.
What equipment to choose and tattoo removal technology
Today, the tattoo removal procedure is carried out on a new generation of laser systems. With the help of Q-switch technology, tattoo removal takes place without a trace, efficiently and efficiently.
A feature of the Q-switch technology used in the equipment is the ability to instantly release laser energy with such a powerful pulse that when absorbed in pigmented tissues, unwanted pigment literally "crumbles" into particles, which are then phagocytosed by blood cells.
In this way, the pigment is removed from the tissues. Typically, laser exposure lasts no more than a few minutes, and its duration is determined by the nature and size of the tattoo.
The process of laser treatment is as follows: Before starting treatment, a protective screen is applied to the eyes. On a small fragment of the tattoo, the doctor checks the patient's individual susceptibility to laser radiation. Laser tattoo removal is performed in a series of fast pulses. After the laser treatment, ice is applied to the skin to reduce swelling. After a while, a disinfecting ointment and a sterile dressing are applied. Skin care after laser exposure is the same as after sunburn.
A new installation for laser removal of tattoos will cost from 100,000 rubles and more, depending on the "sophistication" of the device. Such an installation weighs only 10-15 kg. In any case, even the most inexpensive device is capable of performing the main functions, which include:
- Removal of pathological pigmentation;
- Removal of freckles, moles;
- Removal of tattoo of the area of eyebrows, lips, eyes;
-
Removal of tattoos of red, brown, blue, black and other colors.
In fact, the salon can position itself not only as a tattoo removal salon, but also earn money for the removal of pathological pigmentation, freckles, moles, and so on (+ 15% to income):
How much can you earn by opening a tattoo removal parlor?
If at least two clients are serviced daily at a minimum price of 2,500 rubles per session per person, the monthly revenue of the salon will be 110,000 rubles (22 working days * 5,000 rubles). Subtract from this amount:
- Premises rental (15m2) - 15 thousand rubles;
- Salary of 1 foreman - 25 thousand rubles;
- Insurance deductions for an employee - 8 thousand rubles;
- Consumables - 10 thousand rubles;
- Advertising - 5 thousand rubles;
- Other expenses - 5 thousand rubles.
Total fixed monthly expenses of the salon will amount to 68 thousand rubles.
Hence, the monthly profit of the tattoo removal salon is 110,000 - 68,000 = 42,000 rubles. In fact, this is the most "pessimistic" forecast, since there can be much more clients (depending on the promotion of the salon, advertising). In part, the number of salon clients will also depend on the size of the city. It is clear that the income of a salon in a city with a population of 100 thousand people and 1 million people will differ significantly.
Laser tattoo removal process video:
The main stages of organizing a tattoo removal business
The process of opening a tattoo removal parlor includes the following steps:
The last point is very important for business development. The organization of an advertising campaign should be started even before the salon starts working, immediately after drawing up and analyzing a business plan.
Preparation of documents for the opening and operation of the salon
The legal activity of a company providing tattoo removal services is possible only after the registration of the business. For this direction of commercial activity, it is quite enough to issue the IP documents. In addition, novice businessmen will need the following papers:
- permits of the fire inspection and SES;
- lease agreement for premises or papers confirming ownership of it;
- personnel contracts;
- agreements with service organizations.
It is necessary to organize a consumer corner in the salon, and be sure to indicate a list of contraindications for the tattoo removal procedure (diabetes mellitus, sunburn, etc.). The considered direction of commercial activity does not require additional permits and is not subject to licensing.
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classmates
The art of tattooing has been known for a long time. The ancient Maori people living in New Zealand have created a whole legacy of original drawings on the human body.
Many have heard about the famous tattoos of the formidable Japanese Yakuza. Even at the dawn of civilization, magical power was attributed to tattoos, they were a certain symbol reflecting the stage of a person's life. The ancients believed that the tattoo predetermined fate and influenced a person's character traits.
This exotic art has not lost its popularity in our time. Every now and then from the TV screen the stars of cinema, stage and television, decorated with painting on the body, look at us.
From the program "Miyam ink" we learn about the features and different techniques of work of skilled tattooists.
It turns out that in tattoo, as well as in the art forms, there are various directions: from the style of old school and realism to celtic and biomechanics. It is not surprising that among us there are many who want to decorate their body with an original tattoo.
Some cannot overcome their fear of pain. In addition, many are stopped by the fear of infection. However, professional tattooing equipment and modern medicines make the procedure painless and minimize the risk of infection.
Others hesitate because the correction procedure (in case the tattoo needs to be removed) is unpleasant and quite expensive. Well, for such people, there are water-based tattoos.
The price of such tattoos is low, they do not cause allergies, they stay on the skin for at least 2 weeks, and most importantly, they can be removed and changed without problems.
Such a tattoo is completed in 7-10 minutes. A water tattoo should be applied to perfectly clean skin, which is best treated with a scrub and alcohol solution. After applying the tattoo to the skin, press a damp sponge on top. It is not recommended to apply a water tattoo on moving parts of the body.
If you decide to start selling or applying temporary tattoos, the first thing you need to get yourself is paper designed for these purposes and a regular inkjet printer. Samples of drawings can be ordered online, or you can create your own original images. Some clients provide tattoo designs themselves.
In order for a business to generate income, it must be properly advertised.
Water tattoos have not yet gained popularity with us, which means that there will not be many competitors.
Make proposals for creating tattoos for promotions of large brands, create tattoos with interesting slogans, logos. Any product can be advertised with a tattoo: from swimwear to cars!
Any sports fan will be happy to get a temporary tattoo with the logo of their favorite team. Tattoos will be in demand in places of cultural recreation, at entertainment events. In such cases, it is worth taking care of the place of sale (for example, renting a tent) and drawing up the relevant documents for sale.
You can start your own business in an apartment. When the business goes uphill and there is not enough space for tattoo production, take care of renting a convenient room, for example, a pavilion in a supermarket or a shopping center. Having created your website, you will get the opportunity to massively sell products via the Internet.
There are many options and areas of application for water tattoos, you only need desire and perseverance to achieve the goal.
And if you are a creative person, creating tattoos will not only bring income, but also give you the opportunity to realize your talent by doing what you love. Summing up, it can be emphasized that a temporary tattoo will win more clients and faster than a permanent one.
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What is the article about?
The art of body painting has attracted many people at all times, and this trend continues today. The popularization of tattoos in Russia is largely associated with the spread of elements of Western culture. Some people want to put on the body images related to musical trends, esoteric symbols, abstract or thematic drawings to emphasize their belonging to ethnic groups, while others do them in order to hide scars and other skin imperfections. In addition, permanent makeup is very popular among the fair sex.
From this it follows that in the coming years, the demand for the services of masters of body painting will only grow, which means that the opening of a tattoo parlor will provide an opportunity to organize a stable and profitable business.
How to open a tattoo parlor?
Before opening a tattoo parlor, an entrepreneur needs to understand the specifics of the business on its content, as well as assess the prospects of the market. To develop successfully, craftsmen need to provide high-quality services to the population, and it is desirable to have specialists in permanent make-up and piercing on their staff.
If not so long ago the main audience of tattoo parlors were musicians, bikers and representatives of all kinds of informal communities, today the situation has changed radically. Ordinary clients want to get tattoos, including many teenagers, girls and even elderly people. Visitors need quality services, so they are willing to pay a lot of money to get a high-quality wearable design. In addition, the company must have the appropriate documents for the provision of such a service, because many customers care about their own safety.
It will be quite difficult for newcomers to successfully develop in megalopolises. As for small and medium-sized cities, there are only a few salons where customers can get a high-quality image on the body. In addition, we should not forget about private craftsmen, to whom people will always turn. What are the prospects for this business? The practice of such establishments shows that the majority of clients, after applying the first drawing, again turn to the masters with a request for new tattoos. Many visitors order temporary images, which makes them visit the artist again about once a year.
Regardless of the quality of the body design, any tattoo needs correction. For this reason, the overwhelming majority of people visit the masters who make the existing image more distinct. As a rule, the correction is carried out at intervals of 5-8 years. All this allows us to assert that in addition to novice visitors who have decided to get their first tattoo, "experienced" clients will also turn to the masters for services, so in the coming years the business will be in demand and will be able to bring substantial profits.
Business registration
All entrepreneurs wishing to organize the work of a tattoo parlor, open a sports nutrition store or the production of consumer goods are required to register a business. To do this, you must contact the department of the Federal Tax Service at the place of residence. You need to submit an application for opening an individual entrepreneur, passport, TIN and a receipt for payment of the state duty in the amount of 800 rubles to the tax service. You will also need to choose a taxation system. The best option would be STS or UTII.
For the report, you will need to indicate the OKVED codes. Entrepreneurs can use 93.02 “Provision of services by beauty and hairdressing salons” or 93.05 “Provision of other personal services”. To operate a tattoo parlor, you will have to obtain permits from the following organizations:
- Rospotrebnadzor;
- state supervision;
- sanitary and epidemiological stations;
- administration of the settlement.
Since many customers prefer non-cash payments, it will be necessary to install a terminal for accepting plastic cards at the enterprise. In addition, an entrepreneur needs to make a company seal and open a bank account, an employee of which can calculate a loan and answer any questions of interest.
The businessman must have a valid lease agreement or title deeds. To obtain permission from the SES, you need to submit the medical records of all employees of the enterprise.
Important: According to the Order of the Ministry of Health and Social Development of the Russian Federation No. 1664-N of December 27, 2011, salons providing services for applying permanent tattoo are subject to mandatory licensing, since such procedures are medical. In addition, masters are required to have a specialized education of at least secondary.
Search for premises
How to choose the right room for elephant tattoos? Unlike businessmen who want, for example, open a dance school, an entrepreneur does not need to look for areas in the central part of the city, the rent of which is very expensive. For these purposes, you can find a room in a residential area. In the case of tattoo parlors, location does not play a primary role, since people even go to professional artists from other regions.
Nevertheless, in order to attract a large number of potential clients to your business, you should look for space, adhering to simple rules. It is advisable to locate the salon in a place with high traffic of people. In addition, it is recommended to choose the territory of the establishment in such a way that you can clearly see the sign and outdoor advertising on it. Inside the salon, you need to organize the zones:
- receiving visitors;
- working room;
- staff rooms;
- bathroom.
Since the nature of the establishments presupposes the presence of specific drawings on the walls, the craftsmen themselves can decorate the interior. It is also important to ensure the smooth operation of lighting, sewerage and water supply. Please note that the surfaces of the walls and floor should be easily washed (according to the requirements of the SES), therefore, the finishing should be carried out from the appropriate materials. A room with an area of 50 m2 or more is suitable for a salon. The cost of renting an institution will be about 70 thousand rubles a month.
Equipment purchase
What equipment is required for a tattoo parlor? In order to provide cosmetic treatments, a minimum of 2 adjustable armchairs with armrests must be purchased so that clients can take a comfortable body position. Their cost is 40 thousand rubles. Since the craftsmen must ensure the sterility of the instruments and the room, you will need to buy an irradiator and an autoclave installation. The price for this equipment ranges from 30 thousand rubles. It is also recommended to purchase:
- laser device for converting wearable patterns - 290 thousand rubles;
- machine for applying tattoos (2 pcs.) - 50 thousand rubles;
- LED lamp (2 pcs.) - 2 thousand rubles;
- laptop, color laser printer - 45 thousand rubles;
- furniture (sofa, table, chairs) - 18 thousand rubles.
You cannot save on consumables for a tattoo parlor, since the quality of the body pattern will depend on them. The institution needs to be provided with needles for drawing images, which cost 1 thousand rubles per package (50 pcs.). The drawing can be obtained using special paint (sold in small tubes). It is desirable to have about 20 colors, which costs 3 thousand rubles. In addition, you should purchase mehendi paint, piercing equipment and other consumables, which will cost 10 thousand rubles. Thus, the cost of purchasing equipment for a tattoo parlor will amount to 419 thousand rubles.
Attracting staff
You don't have to be a tattoo artist to open your own salon. However, most of the owners of such establishments are practicing craftsmen and employ several assistants. The tattoo artist must be experienced and have a large database of images. The master does not have to receive certificates of completion of special courses - it is enough to demonstrate his skills and work. The approximate staff of a salon with a salary of employees may look like this:
- tattoo master (2 people) - 110 thousand rubles;
- administrator (2 persons) - 40 thousand rubles;
- cleaning lady - 17 thousand rubles.
The administrator of the tattoo parlor is obliged to meet clients, keep records and take calls. Such a specialist is necessary on the staff, since during the work the craftsmen cannot be distracted by communicating with the visitors. Often, salon owners split their profits in half with professional craftsmen who are able to provide a large flow of customers for several months in advance. It is advisable to immediately agree with the specialists on the terms of cooperation, including settlement upon dismissal of their own free will, which will avoid unpleasant moments in the future.
The cleaning lady must clean up the premises 3-4 times during the day, so such a specialist must be in the salon. The entrepreneur can perform the duties of an accountant independently or transfer them to outsourcing. The cost of such services ranges from 5 thousand rubles. In total, a businessman needs to spend 172 thousand rubles a month on remuneration of personnel.
Promotion and advertising
How to develop a marketing strategy correctly to attract the target audience and increase the profit of the tattoo parlor? Information about professionals will spread between clients very quickly, so word of mouth is one of the most effective tools for promoting a business.
In order for people to know about the existence of a tattoo parlor, it is necessary to order an advertising sign for the institution and install external stretch marks near it. The cost of manufacturing such equipment varies within 30 thousand rubles. Specialists of an advertising company need to be entrusted with the development of layouts of printed materials (they know the rules for the design of business cards, booklets, flyers, leaflets). It is recommended to distribute it in places with high traffic of people.
Almost all clients of tattoo parlors are active users of social networks. For this reason, it is imperative to create thematic publics in them, which will attract a large volume of the target audience. It is also advisable to develop and launch your own website, where it would not hurt to post photographs and videos about the activities of the salon. In addition, you will need to create a price list so that potential customers can familiarize themselves with the proposed service. It is mandatory to provide contact information, which will allow customers to contact the administration.
In each locality there are electronic directories of enterprises and city portals, where information about the tattoo parlor should be provided. This will provide an additional flow of customers. It will not hurt to allocate about 25 thousand rubles for the advertising campaign every month.
Tattoo parlor business plan with financial calculations
Here is a detailed business plan for a tattoo parlor with financial calculations, which allows aspiring entrepreneurs to determine the required amount of start-up capital. First, let's calculate the one-time investment in the project:
- business registration with a license - 8.3 thousand rubles;
- rental of premises (from 6 months) - 420 thousand rubles;
- the cost of finishing the premises - 100 thousand rubles;
- purchase of furniture and equipment - 419 thousand rubles;
- production of outdoor advertising - 30 thousand rubles.
Thus, to open a tattoo parlor, you will need to invest 977.3 thousand rubles. Such calculations will have to be performed by entrepreneurs who want to draw up, for example, a business plan for a lingerie store, pizzeria, hairdresser and other service enterprises. The amount of monthly payments will be:
- payment of utilities - 10 thousand rubles;
- remuneration of personnel - 172 thousand rubles;
- taxes - 15 thousand rubles;
- purchase of consumables - 10 thousand rubles;
- advertising campaign - 25 thousand rubles.
In total, the entrepreneur needs to allocate 232 thousand rubles a month for the maintenance of the salon. The average check for tattoo services is about 3 thousand rubles. A master can make drawings for two clients during the day. If the reception will be conducted by 3 specialists, the daily revenue of the enterprise will be 18 thousand rubles, and for a month - 540 thousand rubles. Minus 232 thousand (mandatory payments), the net profit of the tattoo parlor is 308 thousand rubles.
Is it worth working for a tattoo parlor franchise?
Novice businessmen can profitably invest their money in purchasing a tattoo parlor franchise. What benefits will a business owner get by working with this scheme? First of all, it should be noted that the company will operate under one of the well-known brands in the country. This will ensure the recognition of the salon and the desire of clients to get a tattoo for themselves by eminent masters.
The entry fee for the franchise is about 100-150 thousand rubles, and the total investment is about 700 thousand rubles. The franchisor company provides its partners with full support at all stages of work. The entrepreneur will be assisted in choosing and decorating the premises. In addition, the businessman will receive professional equipment and consumables from the best suppliers. Without fail, the partner will be helped in opening a tattoo parlor, which will be remembered by the target audience. Working on a franchise is a profitable investment that allows you to quickly recruit a large number of clients and achieve a stable profit.
