How to open a business and a tattoo parlor. Tattoo salon business plan. How to open a tattoo parlor? Advantages and disadvantages of starting a tattoo parlor business

To start a small office, it is enough register an individual entrepreneur... This will simplify taxation and bookkeeping. The activity of tattooists is not listed in a separate item, but is equated to treatment rooms.

Therefore, we choose the code OKVED 96.09.- "Provision of other personal services not included in other groups." If you plan to sell themed accessories, register also code 52.1.- "Retail trade in non-specialized stores".

A common feature of how to open your own tattoo parlor in Ukraine, Belarus, Russia is licensing, since tattooing and tattoos are medical services.

In Russia, the studio needs the following documents:

A certificate from the local administration permitting work in a specific premises, purchased or rented;
Permits from Rospozharnadzor and Rospotrebnadzor. The main requirements for the enterprise are the presence of a fire system, an evacuation plan, and compliance with SES standards. To properly organize the work and avoid problems with the Sanitary and Epidemiological Station, familiarize yourself with MosMU 2.1.3.001-2001 in advance;
License for medical activities from Roszdravnadzor. Issued within one and a half months, subject to the availability of an equipped workplace. Alternatively, hire a master who already has a license.

Among the prerequisites- sanitary books for employees and their regular medical examination.

To open such a business in other countries, study the recommendations of state sanitary services, documents and laws on consumer protection, consult a lawyer.

Premises

If you are looking for a way to create a tattoo parlor without a license, your only option is at home. But this threatens non-compliance with sanitary conditions and heavy fines... In this case, there is no question of large incomes.

Choice of accommodation

It is easier to meet the requirements of government services if there is a specially equipped non-residential space.

Good options are to rent an office on the first floor of a residential building (high-rise buildings in the "heart" of a sleeping area, any building in the city center), in a shopping center.

Before opening a tattoo parlor, for example, in a small town, find the most visited place(near a hypermarket, central square, etc.) and rent an office nearby.

Such establishments are still treated like some kind of underground, so choosing a cheaper place on the outskirts and in basements is risky. They will be afraid to come to you.

A profitable tattoo parlor is located not only in places with good traffic, but also near crowds of potential visitors. For example, in the same building or next to hairdressing salons, beauty salons, fitness clubs, gyms.

To attract attention, make an attractive sign, pavement signs at the entrance with a list of services and opening hours work well. The development of corporate identity, production and installation of signboards and other external structures will cost from $ 300.

Requirements for the premises

According to SES, one workplace needs from 12 sq. m. area. To open an office for one master, you will need to rent a room with an area of 25-30 sq. m.

Mandatory requirements:

Separate entrance;
Washable floors and walls to maintain sterility;
Ventilation, plumbing.

Ideally, the office should be divided into two parts - a reception for visitors with a mini-store (10 sq. M.) And a workshop (15 sq. M.)

The rental price is about $ 350 per month; at least $ 400 will have to be invested in repairs and sanitary standards.

Basic services and prices

How to open a tattoo parlor and set prices for services?

The most expensive and profitable service is not drawing, but drawing together. Additional services related to piercing and retail sale of earrings, tattoo care and puncture products are also needed.

Tattoo - $ 40-50 for an area of 90 × 55 mm (the average size of a cigarette pack is a common way to estimate the size of a drawing). Artistic tattoo session (2-3 hours) - $ 70-100;
Correction of an old drawing - $ 80 / session;
Tattoo (permanent makeup) - $ 75-200 depending on the type (eyebrow, lip, etc.);
Temporary henna drawing - from $ 10-12;
Piercing - $ 8-40. The cheapest service is earlobe piercing. Under $ 30-40 there are ear tunnels, punctures in the cheeks, eyebrows;
Laser reduction of a drawing from the body - $ 10 / square centimeter.

Equipment for tattoo parlor

How to open your own tattoo parlor, and what is needed for this? In a tattoo parlor, in addition to specialized equipment, it is necessary to purchase office equipment, arrange a place for the artist to work on creating sketches and a waiting area for customers.

Equipment for the master, technique, furniture

Laser device for drawing drawings - $ 2500-5000. Well-known manufacturers - Lasertech, ND YAG LAZER;
Armchair with height adjustment, tilt, armrests - $ 250-300. Inexpensive models used in beauty parlors are offered by Wendermann, Relax, SP Lux, COMFORT, Queen;
Tattoo machine(2 pcs.) - $ 370-400. Verge, Vlad Blad, WTE, Storm;
Pedal for a typewriter - $ 40;
Tattoo machine(device for permanent make-up) - $ 500-1000. Bella, Perfect Contour, Biomaser;
Autoclave for storing tools - $ 250-350. Black Cat, DMETEC, Tau Steril, Kasimov Instrument Plant;
Irradiator for disinfection of the room - $ 50-60. Armed, Azov;
LED lamp- up to $ 15;
Side table for tools - $ 50-70. Hairway, Image Master, Lemi;
A computer- $ 450. HP, Lenovo, Asus;
Laser color printer-300 $. Canon, Pixma, HP;
Sofa for clients, a desk and two chairs - $ 200. "Smart sofas", Rival, Laguna, VISI.

Expendable materials

Before opening a tattoo parlor, you should purchase consumables for a month or two in advance:

Set of needles for tattooing (50 pcs.) - $ 15. Verge, Round Liner, Magnum;
Permanent Makeup Needles(50 pcs.) - $ 25. Easy Click, Biomaser, Bella, Dragon, Goochie;
Dye- at least 10 colors. One 20 ml tube costs $ 2.5. To get started, we buy 5 tubes of each color, only $ 125. Brands - Tattoo Ink, Intenze, Millennium Mom's, Tony Polito;
Mehendi paint for temporary drawings (20 tubes) - $ 40-45. Irisk, Satrang, Shelly;
Piercing needles, clips, needles-earrings - $ 15-20;
Other little things, like shoe covers, disposable gloves, disinfectants - $ 60.

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The trendy wave of tattooing has hit the world again, and this business can be very profitable and successful. However, possessing a number of essential and important features, he does not allow himself to be the lot of any willing entrepreneur.

The tattoo has long ceased to be perceived as an integral element of the army, bikers, informals or representatives of the criminal world. Today, people use it to express their thoughts, feelings, worldview. Tattoo is slowly turning into art painting and a special direction of art, tattoo specialists call themselves artists and craftsmen, but the salons in the domestic space remain in limbo. And there are many good reasons for this.

Features and pitfalls of business

Before you open a tattoo parlor, it will not be superfluous to find out that the very concept of a tattoo is not defined in any way in the legislation. For this reason, everyone who wants to conduct business legally, and not hide in rented apartments and underground establishments, face a number of difficulties.

On the one hand, the salon can be partially equated to a treatment room. This means that each employee must have a valid medical record, but the question about the availability of medical education remains open.
The Sanitary and Epidemiological Service will never miss the opportunity to do an extra check in the cabin. Back in 1998, the main state. a sanitary doctor (though in Moscow) approved some "Methodological Recommendations", according to which art tattoo parlors should be equipped, equipped and functioning. However, entrepreneurs prove that it is practically unrealistic to follow the requirements and norms derived there. SES, as a rule, makes claims only to the premises, but also monitors the order of work. And often the regulatory authorities can abuse their position due to the uncertainty of the legislation.
The register of labor professions does not contain such specialties as "tattoo artist" or "artist of artistic tattoo and piercing". This makes it very difficult to register employees and maintain internal documentation.
Even if you yourself consider yourself a good master, but, at the same time, tried to get a tattoo only for a few close friends, it is better to invite real experienced artists to work in the salon - with a name and a proven clientele, because few people will go to a newbie. The tattoo community is special, so building your reputation will be very important.
This is a seasonal business. The flow of customers, as a rule, increases during the warming period, especially before the holidays. But often such visitors come with small orders: a one-time small tattoo, a correction for a previous job, other additional services, if you have them (permanent tattoo, tattoos or henna drawings, body art, piercings, etc.). In winter, only true fans and faithful adherents of tattoos can come to you, who deliberately choose drawings and are ready to cover almost the entire body with them. The rest is practically simple.
The caste of masters and specialists in their field has a whole set of unwritten rules. For example, they can dissuade a client from getting a tattoo if they see that he is not ready for this or came following a momentary desire. A drawing should be a part of a person, because in ancient times it was not for nothing that a tattoo could even change the fate of its owner. Also, many artists have their own forbidden themes (intimate places, Nazi themes, etc.). But their main law is considered to be the most responsible attitude to the health and safety of a person who entrusted them to work (as you understand, we are not talking about self-made people in the yard or at home).

So, with all of the above, if you still have the desire to create this business, feel free to move on to creating a business plan.

Distribute and organize the work correctly

As with opening any other business, in order to open a tattoo parlor, you will need to draw up a clear and competent business plan. So you can make for yourself a simple step-by-step instruction of actions, predict expenses, distribute finances correctly, think about possible risks and ways out of them. Of course, this will greatly simplify your work and save you from unnecessary unforeseen fiasco.

Study the situation in your city thoroughly. You should know exactly how many open and operating salons with similar services already exist, how they function, what their prices are, how many clients, what else they offer, besides tattoos, how they survive in the winter, where there is a shortage, etc.
Take care of the legal and financial side of the issue. It will take a lot of effort, nerves and time.
Find and prepare a standing room. Do not forget about the requirements of the legislature. Consider whether you will rent it (you still have to make repairs, decorate and furnish your salon) or buy it. The latter option, of course, is more profitable in the long term, because then you will be investing in your own property. But it all depends on your financial capabilities.
Purchase equipment, materials and other necessary attributes. Decide whether you will be exclusively engaged in tattoos, or will begin to provide a full range of possible services.
Pick up staff.
Get involved in advertising and promotion.
Meet your first customer.

In order to raise the image of your salon in the eyes of the target audience and bring an additional stream of customers, over time you can think about holding various master classes in the field of tattooing, as well as opening your own shop on the basis of the salon, where you can sell equipment, consumables, decorations, etc.

Legal registration of business

Before opening a tattoo parlor, you will have to prepare and execute all the necessary documents. Since you will mainly work with individuals, it would be more expedient to register as (IE). not so simple and less profitable in financial terms (taxation, etc.), however, this form of entrepreneurship provides more opportunities and prospects for development.

Making out a salon as a treatment room, you will have to take care of a whole package of documents:

You will need a separate license only for piercing (piercing the earlobes, wings of the nose, abdomen, eyebrows, tongue and other parts of the body);
if you registered a business as an individual enterprise, then the SES may not require employees to have medical education, but it will require medical books with up-to-date and regularly conducted medical examinations. Moreover, there are unspoken requirements that a client can get a tattoo only after providing an appropriate certificate from a doctor (dermatologist or cosmetologist) that there are no contraindications for the procedure (allergic reactions, diseases, etc.). If such a doctor is not on your staff, then you will have to send people for examination to the clinic so as not to risk it;
choosing the form of taxation (or - a simplified system), opening a bank account for cashless payments, purchasing a seal - these are standard necessary steps, just like when opening any other enterprise;
Rospotrebnadzor issues you a work permit, and you must obtain registration and certification of OKVED codes (for the entire list of services that will be provided in your salon). You should decide in advance whether you will be able to pull out a business on some tattoos, or it makes sense to resort to an integrated approach;
you will need to draw up a production control plan and keep a sanitary log, where data on all inspections and other activities (sterilization, disinfection, etc.) will be entered;
the room in which you plan to open must be examined by the commissions of the sanitary and epidemiological service, local administration and utilities, fire supervision and the Ministry of Emergencies. You need to have all the permits for the lease or purchase of this property, as well as obtain permission from them to be able to run your business.

Having formalized the activity, you can begin to deal with organizational issues.

Search and preparation of premises

Rent, as usual, turns out to be one of the most expensive items in a business. Of course, the more prestigious the location, the closer to the center, the more expensive the prices will be. But a tattoo parlor is just the kind of activity where the location of the room turns out to be not such an important point. It is not at all necessary to pay an inadequate price for rent in the center, because people will go to a real specialist to the other end of the city, and out of town, and even to another city.

Sometimes aspiring entrepreneurs rent premises in existing beauty salons, hairdressing salons, spas or fitness centers. There, your costs will be minimized, and such cooperation can be very mutually beneficial at first. If you want your institution to be completely independent, then you will have to spend a lot of effort to find a suitable room, because it must meet the numerous requirements of the SES, SNIP and others:

it is necessary that you already have all the infrastructure and connection to all communications;
the norms of natural and artificial lighting, ventilation and air conditioning must be observed;
if the premises are located in a residential building, then it must have a separate entrance. Also, based on other sanitary requirements, in the office where the procedures will take place, the floor, ceiling and walls must be washable to ensure sterility. For one workplace of the master, it is necessary to allocate at least 12 sq. m. area;
inventory, auxiliary materials should be kept in a separate room;
you will also need to equip a toilet, a room (utility room) for outer and special clothing for staff, if possible - and a wardrobe with a waiting room.

So, to open a salon, you will need a room of 15-30 sq. m, which will meet all the requirements and standards of government agencies. If you manage to rent a room where a dental or massage room was previously located, then it will be with the conditions as close as possible to what you need.

If this is not your property, then you should not invest in major repairs. Make a small redevelopment so that it is convenient for the craftsmen to work. The main thing is the atmosphere, the original design, but do not copy others, but rather create something of your own. You can make a gallery of your artists' work to decorate the salon.

Equipment and services

The wider and more diverse the range of your services, the more profit your business will bring, and the easier it will be for you to withstand the competition and save yourself from downtime. In any case, first study the existing demand so as not to get into a mess, because equipment and materials cost a lot.

The basic kit you will need includes:

special tattoo machines (it is better to take professional and expensive ones, because with cheap ones you will not earn much). Usually, the master uses 3 types of machines in his work - he draws a contour with one, with the help of the other he paints this contour with color, and the third applies shadows;
sets of needles and ink for tattoos;
piercing kit;
a device for the implementation of permanent make-up;
laser equipment for removing tattoos (if you provide such a service);
packs of flash sets or tattoo sketches;
stencils for temporary tattoos and body art paints;
various consumables and other materials (disinfectants, analgesics, gels and ointments with the effect of anesthesia, napkins, gloves, sterilizers, shoe covers, medical masks, hats, aprons, sheets, etc.).

If you are going to equip a store for sale, then you will have to take care of installing shelving or display cases. Do not forget about the necessary furniture in the salon:

table or couch for the client;
a separate special chair in which there will be many modes and the ability to adjust the height, tilt, etc .;
An LED lamp will help you create perfect lighting that will not distort colors, and you will also need an irradiator to disinfect the room;
equipment in a sterilization room also costs a lot. Experts say that it is better to use autoclaves, although they are more expensive, since in dry ovens you can easily ruin the whole instrument.
also purchase office equipment (a computer for processing drawings, a printer, a telephone), hangers, a sofa or armchairs for waiting visitors, a table in the reception where you can put catalogs with descriptions and photographs of your work, a TV.

There are a lot of costs ahead of you, but that's not all it takes to open a tattoo parlor.

Search for masters

As mentioned above, this moment is almost the most difficult in the whole process. Professionals highly value their work and already have their own clientele. Why would they go to you? Unless you can interest them in some way (as a rule, this is expressed in almost half of the proceeds).

Lone professionals are a problem in the tattoo business, which is why there are so few truly large and successful tattoo parlors. With piercings, body art or permanent makeup, things are a little easier.

However, the personnel issue can still be resolved.There are several ways:

if you are a master yourself, then all that remains is to develop a name, style and authority. Over time, your work will speak for itself. Experts advise to get at least a secondary medical education in order to have a minimum knowledge of the anatomy and features of the human body, as well as honey. preparations. It is also necessary to constantly improve your skills as a master and artist;
you can train newcomers and future employees (there are many refresher courses or even teaching this art from scratch). Each master can form his own "school", and then the students, already practicing, develop their own style and develop in the profession;
cooperate with other professionals and craftsmen.

Remember that the popularity of your salon depends on the qualifications of those who work for you. Mistakes are almost impossible to fix here, so you have no right to make them.

The salary of foremen usually depends on how many clients they serve. That is, with the popularity of the salon, the experience of the master and the increase in the number of satisfied visitors per day, the interest rate will also rise.

You can conduct bookkeeping remotely, and whether to hire an administrator and a cleaning lady - see the situation.

Promotion and advertising

Due to the specificity of the business and the small client audience, you cannot do without advertising. You need to be heard and known about. To do this, you can use a variety of methods: print ads in specialized newspapers, magazines, post them in the form of posters, leave business cards and advertising brochures in beauty salons and spas, massage parlors, hairdressers, fitness centers. You can also spend money on outdoor advertisements on buildings and a large, beautiful sign.

Create a website and invest in its promotion. Be sure to list all the services provided there, indicate the price list, post photos of your best or exclusive works, reviews of grateful customers. Use social networks and forums to spread the word about yourself.

There are also specialized tattoo festivals, exhibitions and conventions. Participation in them is necessary and very useful for everyone who wants to gain a foothold in this business.

conclusions

How profitable and successful your salon will be depends on who works for it and how you promote it. On average, experts estimate the profitability of this business at 20-30%.

Approximate costs

(prices are in rubles)

Now you know how much it costs to open a tattoo parlor. As you can see, the initial investment is very impressive. Depending on the city (capital or small town, rental cost, equipment and other factors, the figure can range from half a million to several million rubles. However, having gained a good customer base in the first year, you will recoup your investment in your business in 1.5– 3 years.

With the right organization of the case and good masterful work, your tattoo parlor will begin to bring a stable high income.

How to make money from applying temporary tattoos, how to open your own tattoo business? The holiday season is just around the corner, which means it's time to think about starting your own business, for example, applying temporary tattoos.

The summer season is not long, but in these 3 - 4 months, knowledgeable entrepreneurs manage to earn as in a whole year. The peculiarity of the seasonal business is that there is a conditional list of goods and services, the demand for which during this period increases tenfold, especially in resort cities, where people come to spend money for their own pleasure.

One of these popular services is the application of temporary tattoos, the business is quite interesting and you can start it almost from scratch, we will talk about this in detail in this article.

What is a temporary tattoo and how to get it?

So what is a temporary tattoo? The name speaks for itself, this tattoo is not made in a standard way, it is not stuffed with a special needle, in fact, a temporary tattoo is a drawing applied by a master by hand or using a stencil.

Making a (temporary) tattoo is quite simple, it requires at least minimal artist skills, as well as a compact airbrush, special paints and stencils.

The procedure for applying a temporary tattoo is as follows:

The place for application is degreased with alcohol.

Then the selected stencil is applied to the place of application, with the desired image.

The master uses an airbrush to apply a couple of layers of paint, if the tattoo is colored, then several stencils are used.

That's all the temporary tattoo is ready, it takes no more than 10 minutes to make it, and during this time you have already earned good money.

How long does a temporary tattoo last and how to wash it off?

Perhaps the most common question is how long does a temporary tattoo last? This primarily depends on the ink used to apply it, the type of skin and how often you will rub the tattoo with a washcloth.

If good paint was used, then the tattoo will last about 3 weeks, if the drawing was applied with henna, then the tattoo will last no more than a week. You can wash off the temporary pattern with rubbing alcohol and a washcloth.

Ink for temporary tattoos.

What kind of paint can I use? For temporary tattoos, you can use special airbrush paints, like Superstat, these paints are safe for the skin and last up to three weeks. You can use Henna paint, it is also safe, but it lasts a maximum of two weeks.

Temporary tattoo stencils.

To apply a tattoo, you need to purchase a set of stencils with the most popular drawings: dragons, animals, hieroglyphs, flowers, abstract drawings.

Temporary tattoo price.

How much does a temporary tattoo cost?

The cost depends on the complexity of the drawing, black and white or color drawing, the size of the drawing, the place of application, the method of application (stencil or work with a special pencil), so it is difficult to accurately answer this question.

But if we talk about approximate prices, then the price of a temporary tattoo is on average 300 - 1000 rubles.

Temporary tattoos as a business.

As already mentioned, this is a seasonal business, and it will do well primarily in resort cities where the demand for temporary tattoos is very high.

It is important to find a good place here, usually these are rows of stalls with souvenirs and goods for vacationers.

To open a business, you do not need to rent a room; a folding trade tent or a sun umbrella, a table and a couple of chairs are quite enough.

Of the tools you will need:

Airbrush.
Paints.
Brushes.
Stencils.

And of course, for work you will need a master to apply a tattoo, although if you use stencils, then almost everyone can cope with this task.

If you are interested in this type of business, I recommend watching an interesting video on how to get a temporary tattoo.

The question of how to open their own tattoo parlor began to be interested in people far from this sphere, because today all categories of the population have a demand for such services.

Capital investments: from 270,000 rubles

Payback period: from 24 months

The art of tattooing has been around for hundreds of years.

But only in recent decades, the question how to open your tattoo parlor, people far from this sphere have become interested.

After all, if earlier such services were provided mainly to creative people, musicians, informals, now there is a demand for them among all categories of the population.

Even a humble office worker can hide large, full-color tattoos under a white shirt.

And if there is a dispute, then a proposal appears.

Tattoos have become a kind of fashion accessories.

And entrepreneurial people can make money on this fashion.

This guide article will tell you in detail about this.

Analysis of the current situation in the tattoo sphere

In Russia, the sphere of tattoo services is gaining strength and becoming more extensive every year. Professionalism and skill level grows with demand.

And it is no longer enough just to get a tattoo to keep afloat. They need to be done well.

The audience of the salons is also changing. Instead of brutal male rockers, girls and even pensioners began to appear more often in front of the masters.

The level of customer solvency has also changed. Now most are ready to pay above the average price if they are sure that they will get the best quality, and all the documents at the salon are in order.

Competition with home craftsmen is still there, though.

People who want to receive services as cheaply as possible, if not for free, will never be lost.

But it is worth noting that there are a number of craftsmen who work from home, but at the same time do quality work.

Therefore, we must not forget about such competition.

An outsider may think that a tattoo parlor is unprofitable due to the fact that their audience is still limited.

And the place on the body for tattoos is not infinite.

However, statistics say that at least 10-15% of visitors return to the salons for new tattoos, if the working conditions and the master suit them.

We must not forget that at least 70-90% of the tattoo in the future will require correction, even in 7-10 years.

So, in addition to those who make "from scratch", already "experienced" people will come to you.

Who is a potential visitor to tattoo parlors?

Interesting fact:
The most "tattooed" man in the world lives on the Isle of Skye in Scotland. 99.9% of his skin is covered with a tattoo that follows the pattern of the skin of a leopard. The only areas of his body that were not tattooed were between his toes and inside his ears.

The main guide in how to open a tattoo parlor is the idea of the main visitors.

After all, the opinion about those who usually make tattoos is very outdated.

Indeed, the passion for tattoos has become literally widespread and it is already more difficult to compose a clear portrait of the average client of a tau salon.

If only because the demand for each service will be different:

Permanent makeup is done by women 25-45 years old.
At the same time, they are characterized by an average and above average level of income.
Large tattoos are done mainly by men of 27-45 years old with a high income (after all, a high-quality tattoo is expensive).
It is believed that men come to tattoo parlors more often.
It is, but women are not lagging behind.
Of the total number of clients, their "percentage" can reach 55-65.

How to open a tattoo parlor: choosing a room

The first thing to understand when choosing a room for a tattoo parlor is finding the right artists.

Clients are ready to go to a specific chosen master not just from different parts of the city.

And sometimes even from different parts of the country!

So it is the recruitment that sets the tone.

But this does not mean that it is enough to rent a hut on the outskirts and wait for a profit.

In order for the tattoo parlor to attract people not only by the professionalism of the workers and, in general, you have earned only the best reputation, it is worth adhering to the following points:

it is advantageous to be located near places of active movement of human flows;
you need to choose the territory so that it is possible to hang a noticeable sign and install outdoor advertising nearby;
more comfort and trust of visitors deserves a tattoo parlor, consisting of more than one room - placing both the masters and the administrator in the same hall can be convenient for you, but still undignified;
visitors expect to see a more or less atmospheric establishment, so a selection of sketches on the walls, themed music and figurines will be an additional plus;
do not forget that a tattoo parlor is a place for the provision of such services for which sterility and compliance with all sanitary and hygienic standards are important;
the rule of good form will equip a small area for guests - put a sofa, a coffee table, hang a TV;
it is not necessary to chase accommodation in the center, especially since renting on the outskirts is cheaper - but nevertheless, the central part of the city is more prestigious and more convenient for most clients;
it is important to take into account the requirements for the internal equipment itself in order to obtain permits - for each master there must be a certain area of the workplace; you also need to have water supply, sewerage, and the walls and floor were washable.

What does it take to open a tattoo parlor from advertising techniques?

Due to the rather active competition in the tattoo field, it is imperative to launch an advertising campaign for a new establishment.

You should not save money on this, because the number of your clients and future success in general depends on the investment.

There are several options for promoting a tattoo parlor:

Creation of a high-quality website, as well as publics on popular social networks.

Particularly good brand awareness is increased by publications on the Instagram page.
Bright and original photos of tattoos invariably attract attention.

Be sure to post information about the tattoo parlor in city directories and portals.

But at the same time, it is imperative to set the appropriate targeting, since most of the VK audience are schoolchildren (insolvent).

Do your job well and the flow of clients will gradually grow.

We are looking for employees to open a tattoo parlor

Of course, the main employee is the master tattoo artist.

The documents he needs are a health book and a diploma of taking tattoo courses (optional). It often happens that a business organizer is a master.

In this case, it is enough to hire a few more assistants to the staff:

The administrator takes calls, keeps records, meets guests.

In some salons, they also provide preliminary counseling.
Some masters try to fulfill this role themselves.
But rarely any client will be happy if his tattoo artist will be distracted by calls all the time.
And for the master himself, this is an extra discomfort.

Cleaning lady and security can be outsourced on an hourly basis.

It makes sense to install an alarm in the salon, especially if you bought equipment for removing tattoos.

How much does it cost to open your own tattoo parlor?

Opening a tattoo parlor is not the most affordable business.

However, aspiring entrepreneurs have the opportunity to experiment with the scale of their business.

And if you start with a small project with one tattoo artist's job, you can get away with a relatively small investment.

How much start-up capital is needed to open a tattoo parlor?

How much money do you need to invest in a tattoo parlor monthly?

In addition to the contribution of funds to the opening of the salon, the owner needs to invest a certain amount in his business every month.

What additional services to introduce into your tattoo parlor?

The list of the main services of tattoo parlors includes the following procedures:

creating new tattoos;
development of individual sketches;
overlapping and correcting old tattoos.

But this list can and should be supplemented with other services.

This will allow you to reach a wider audience, compensate for the lost money during periods of "stagnation" and simply increase your income.

The list of additional services is usually within the scope of interests of those people who come for tattoos - their spheres of tastes are approximately the same.

Which ones can you introduce into your salon?

The most popular companion destination for a tattoo parlor.
For this work, you need to hire a separate foreman who will have the appropriate education.

Removal of tattoos.

It is also a popular direction, but not so widespread due to the high cost of equipment.
However, the service itself is in high demand.
And if you have the opportunity to buy a laser for removing a tattoo to your salon, it is worth doing it.

Original hairstyles.

Visitors to tattoo parlors are often partial to unusual haircuts and other experiments with hair.
This may include weaving dreadlocks, afrokos, shaving the temples, painting in extreme colors.

It is not uncommon for tattoo parlors, whose name has become a separate brand, to start selling goods for tattoo artists.
These can be little things like needles and gloves, or they can be designer cars.
The assortment will be entirely at the discretion of the owner.

If you can find a real professional in the tattoo industry in your salon, he can give lessons for everyone.
The cost for each salon can be set differently.
But as a rule, the course costs a beginner $ 200-300.
However, training is also possible with subsequent employment in the same salon, and in this case the conditions may differ.

My experience in starting and running a tattoo business

shared by a young but already experienced entrepreneur

in the following video:

Payback of tattoo parlor

Some aspiring entrepreneurs do not expect the tattoo industry to be highly seasonal.

In many sources, you will find information that in the summer there is a sharp jump in the demand for small tattoos.

In fact, this is not the case.

The growth in popularity for small tattoos in the hot season can only be observed when it comes to henna painting.

But usually, for such an occupation, a workplace is set up for one master right in the middle of the embankments or beaches of resort cities.

For normal and serious tattoo parlors, this is not the case.

You need to know that the total number of tattoos made after the beginning to mid-May will begin to decline. And even more so the demand for large tattoos will fall.

There are several reasons for this.

The most basic one is the need to hide a fresh tattoo from the sun, baths, pools, the sea and even increased sweating for 7-10 days.

As you can imagine, this is practically impossible to do in the summer.

A smart entrepreneur will certainly take this into account and find how to compensate for the downtime.

Sometimes you need to put more emphasis on value-added services.

And in some situations it even makes sense to take a long vacation.

At this time, masters can take courses to improve their skills, travel to tattoo festivals to advertise their salon, and so on.

Taking into account all the factors interested in how to open a tattoo parlor, the question of the payback and profitability of the project is of concern.

Statistically, the company will pay for itself in 2-3 years.

At the same time, the level of profitability reaches 30%.

A tattoo parlor is not an area that provides instant profits. But in general, this business is considered profitable.

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When choosing a "first business", the following key criteria can be distinguished:

affordability (should not require large investments);
technological accessibility (no special technical skills and specialists are required);
transparent sales scheme (it should be clear who and why will be your client);
high profitability (because at the initial stage, you need a lot of funds to develop);
no barriers to entering the market (no need to obtain licenses / permits, etc.).

One option for such a business is personalized temporary tattoos. The client chooses from the catalog or brings his own drawing (lettering, photograph, etc.), and for him a personal tattoo sticker.

Until recently, this direction did not develop very successfully due to the poor quality of raw materials. In fact, there were only Chinese films on the market (like Lomond) - of very poor quality and not very comfortable to wear (since they often caused irritation on the skin after several hours). In addition, the films were thick enough and too visually stand out on the skin. Our company is pleased to present you a novelty - a super-thin film (micron thick) made in Switzerland with a special matte - anti-reflective coating, ideal for printing on an inkjet printer and applying a picture to leather. After application, the film is practically invisible on the skin, does not cause irritation and can be easily removed with soap and water.

One of the options for the work of regional representatives is to organize their business locally - “instant temporary tattoo parlors”. Our representatives, using SwissTattoo materials in their city / region, provide services for the production of individual tattoos:

With names / photos of loved ones / friends.
With corporate symbols for promotions and corporate events.
As an element of the uniform of employees of clubs, bars, etc.
As a preliminary option before applying a permanent tattoo (to evaluate how it will look "live").

In addition, our clients receive full information support, technical advice and assistance in organizing a business. Each client receives detailed step-by-step instructions on how to deploy an instant tattoo studio in his city.

Starting such a business requires nothing more than an inkjet printer and a desire to work. The whole process is shown in the photographs.

The average cost of 14 A4 sheets with a tattoo is 200-300 rubles. Accordingly, the profitability of a business from the sale of one A4 sheet will amount to 800–1200 rubles (with a purchase price of 115–150 rubles). On average, our representatives make 15–20 tattoos a day - with minimal advertising, after working for several months and getting regular customers. That is, the income per day is at least 3-5 thousand rubles - this is without taking into account large "corporate" orders (which come about once a month - for 20-30 thousand rubles). With more active advertising or on holidays (for example, February 14 and 23), income grows significantly.